EMBRACE THE CLUTTER: Help, I’m trapped inside a family Tip 1

December 18th, 2009

Clutter is now the 8th Deadly Sin. If you want to misbehave these days you don’t need to cheat on a spouse or rob a bank— you simply have to hoard too much stuff.

It starts with the premise that order is good and clutter is bad; and clutter that leads to losing track of stuff is serious, not funny. So we watch television shows about how to throw things out, we scramble off to Canadian Tire to acquire attractive storage bins, and we develop categories of “value” so we can quickly determine what to toss, recycle, or (as a last resort) store.

The truth is—stuff comes into your home, often uninvited and in many cases not because of your own indulgence. When I take a careful look around my home I’m surprised at how much came from somewhere else. Truckloads, for example, arrive from school. Like mud stuck to our children’s shoes, we’re inundated with notices, projects, even returned lunchbox scraps. Some items, excluding the lunchbox scraps, we stick on the fridge or attempt to keep. With child number one, we carefully placed art projects in a file destined for a shiny new basement bin. After child number five, we cut out the middle step and surreptitiously placed most of the paperwork in a recycling bin.

We passed through an “organization” stage a few years back when we purchased bins, wall units, and storage systems. We mistakenly thought this would contain the multiplying hoards of toys and memorabilia. It didn’t. Then we tried garage sales. Every household on our block put their stuff on the front lawn and exchanged it for other stuff—usually the same items recycling back. My electric bun warmer returned to me three times before I hid it in the garbage.

Calvin lost in the clutter

The list of what has gone missing each year is endless, the fault of mass confusion combined with creeping forgetfulness. One year we accidentally removed one son from his special education program because I forgot to return the form. Another child was suspended from school because we didn’t sign a vaccination document. We’ve managed to keep a receipt for everything we’ve ever bought except, of course, the items that broke or were the wrong size. I accidentally threw my new cell phone in a lake one warm July morning because it was tucked in my pants pocket. I did manage to revive it, only to drive over it several months later (it didn’t survive that time). A year before, I lost my office phone, a clunky cordless phone that I somehow misplaced in the washing machine.

Even as children grow older, the stuff doesn’t diminished. We continued to store our “lives” in our basements, our attics and our closets—ironically in those same places that still store some of our own parents’ stuff; items our moms, dads, even grandparents couldn’t bear to part with.

I’m beginning to finally realize that a well-cluttered life means a life filled with people, and the stuff that seems, inevitably, to gather about them. Our stuff is actually part of who we are— human “dandruff” we produce, whether we like it or not. Sure we can shed some of it as we move along, but for the most part, it belongs with us because it is part of our lives, past, present and future. It reminds me of when refugees flee their homelands they often carry a small item with them to remember what they left behind. And busy CEO executives are encouraged to pack a few items from home in order to settle better in their hotel rooms at day’s end.

My messy conclusion is that we all live in chaos and for the most part, we should fee proud of a home that shows signs of a struggle. There are consultants who make a living helping people organize their homes. But every day I’ll remind myself that uncontrolled clutter mixed with a certain degree of confusion represents the richness of my life, not the struggle. The real gift is to know how to live with and enjoy that reality, not eliminate it altogether.

Beth Parker
Professional Writerwww.bethparker.com

President, CAWEE
Canadian Association of Women Executives & Entrepreneurs

June 2008-June 2010

Beth Parker’s Daring Dream as an Author for 2010!

December 8th, 2009

Besides by work as a communications consultant and professional writer, I’m taking the plunge and preparing to draw attention to myself as a recognized Canadian author. So look out world, or at least, publishers out there in magazine and book-land, you are going to hear more from me in the months ahead.

It’s not that I’m totally unknown. Some of your kids may have enjoyed “Thomas Knew There Were Pirates Living in the Bathroom,” published by Black Moss/Oxford several years ago. Or perhaps you’ve read my columns more recently in Beaches Living or Heart Business Journal (this December).

But this is just the beginning. Look out—the words are flowing fast.

Beth Parker
Professional Writer
www.bethparker.com

President, CAWEE
Canadian Association of Women Executives & Entrepreneurs
June 2008-June 2010

ELEVATOR PITCH MEETS CLARITY

July 15th, 2009

This may come as a shock to some, but some of the documents I read are sometiimes very long and not terribly interesting. I don’t fault a business for being complicated. Heart surgery is complicated, and that is a good thing. But often I reach the final paragraph and I still don’t know what a business actually “does”.

I’ve learned to inquire politely, in various ways. Inevitably, I ask:

“Just tell me why people give you money?”

Suddenly all the fancy words disappear in the muddle of customer features, benefits and innovations.

WHY do people pay us money? That’s easy:
• We fix their computers, or
• We tell them how to run their business, or
• We sell them software that organizes their information.

Network solutions providers? Strategic Entrepreneurial Consultants? Back End IT Enterprise Management Systems Engineers?

No. Just give me those verbs – fix, tell, organize – these are the words hidden in those complicated paragraphs muddy with well intentioned meaning.

Next time you’re trying to describe your business, err on the side of clear communication.

Customers give me money to _______.

The words will work magic for you!

Beth Parker
Professional Writer
www.bethparker.com

President, CAWEE
Canadian Association of Women Executives & Entrepreneurs
June 2008-June 2010

CLEAR UNCOMPLICATED WRITING FIGHTS BUSINESS RISK!

March 6th, 2009

It’s official. I read it in Harvard Business Review (I always wanted to say that!). Apparently when the wise folk recently surveyed all of the ways that companies mismanage risk, “poor communications” came out as number five! The article goes on to attribute such failure to our current economic mess.

“Communications failures have certainly played a role in the most recent crisis”, quotes HBR. For example, a recent report from the Swiss bank UBS to its shareholders attempted to present its subprime or housing related exposures. Unfortunately, the readers of the report didn’t fully grasp the severity of the situation, in particular because the writing was overly complex… and directed to the wrong audience.

I love it when clarity wins over thick data, long words and complicate phrases. Remember this. Your audience may be very intelligent – or not so. Without a doubt, they are busy people with lots on their minds. If you are presenting a message that matters, such as asking for funding, approving a strategic plan or perhaps outlining serious risk, pay a professional to clearly communicate the message.

It’s value well spent, and it could keep us all out of trouble.

Beth Parker
Professional Writer
www.bethparker.com

President, CAWEE
Canadian Association of Women Executives & Entrepreneurs
June 2008-June 2010

MY OLD PAL WIL (SHAKESPEARE, THAT IS)

January 14th, 2009

Please be warned, this blog may sound a tad nerdy.

I had the best intentions following New Year’s day. I headed off to Indigo to find an inspiring business book. After spending an eternity staring at the rows of book spines, I began to see double, even triple. Every title promised the best “success factors”, the “top keys to leadership”, or the “ten steps to rise to the top”. It all began to sound so much the same and so very, very dull.

Discouraged, I headed for the biography section thinking that perhaps some current CEO might deliver real life inspiration. I got sidetracked somewhere between Bill Gates and Jack Welch. It found a new (and thankfully slim) book about the William Shakespeare. Yes, the playwright. I warned this might get nerdy.

Shakespeare, The World as Stage, by Bill Bryson, is a true breath of fresh air. Beyond giving inspiration, it took me to a time and place far from my piles of files, business plans, and websites waiting to be written.

So at the risk of sounding preachy, my New Year’s advice is don’t be afraid sometimes to look back during a month that also looks forward (hence, Janus – January, and all that). It is truly good for the soul, as well as one’s weary brain!

Beth Parker
Professional Writer
www.bethparker.com

President, CAWEE
Canadian Association of Women Executives & Entrepreneurs
June 2008-June 2010