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  • ELEVATOR PITCH MEETS CLARITY

    This may come as a shock to some, but some of the documents I read are sometiimes very long and not terribly interesting. I dont fault a business for being complicated. Heart surgery is complicated, and that is a good thing. But often I reach the final paragraph and I still dont know what…

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  • CLEAR UNCOMPLICATED WRITING FIGHTS BUSINESS RISK!

    It’s official. I read it in Harvard Business Review (I always wanted to say that!). Apparently when the wise folk recently surveyed all of the ways that companies mismanage risk, “poor communications” came out as number five! The article goes on to attribute such failure to our current economic mess. “Communications failures have certainly…

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